Tuesday, October 26, 2021

Virat Kohli joins wellness tech company Hyperice as investor, global brand ambassador

Indian cricketer Virat Kohli has been signed as athlete-investor and brand ambassador by Hyperice, a global high-performance wellness brand.As part of the deal, Kohli will work collaboratively with Hyperice to accelerate the wellness category as it begins its expansion into India and continues its growth throughout the globe.Kohli has joined elite global athlete-investors, including football star Erling Haaland , four-time tennis Grand Slam champion Naomi Osaka , Super Bowl MVP Patrick Mahomes , NBA Star Ja Morant and PGA TOUR champion Rickie Fowler The captain of the Indian men’s cricket team and the Royal Challengers Bangalore, Kohli has been ranked No.1 in all formats of the game during his career and is currently the 4th highest followed sportsperson on Instagram.“As athletes, the way we train and compete defines us. Hyperice has provided me with a suite of innovative products that have continuously helped me optimise my performance and recovery, so it was a no-brainer for me to join the team as both an investor and ambassador,” Kohli said. “Hyperice is on a mission to help people move better around the world, and I look forward to helping tell their story in my home country of India and beyond.”“Virat is one of the most prolific cricketers around the world and we are honoured to have him join Team Hyperice”, said Jim Huether, CEO of Hyperice. “Virat is key to helping us elevate the importance of both mental and physical wellness for all people – both on and off the field.”Hyperice was founded in 2010 by Anthony Katz, who worked closely with numerous professional athletes and teams to kick start a movement around performance recovery technology.What started as an ice and compression sleeve has since evolved into numerous product lines and categories including its Hypervolt, Vyper, Venom and Normatec lines.Earlier this month, Hyperice announced its next evolution into a holistic high-performance wellness brand. The multi-prong transformation, led by Hyperice’s recent acquisition of mental wellness company Core, its third acquisition in the last 18 months, which was accompanied by a new brand identity and global brand campaign, and anchored by a suite of new products and industry-first technologies.
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