Tuesday, October 26, 2021


It’s official: Juventus and Ariston have extended their regional partnership in Indonesia. This renewal reinforces the bonds between the two brands, following the first partnership announcement that took place in China in January 2021.

Ariston, the leading and most international brand of Ariston Thermo Group, and Juventus have once again joined forces in Indonesia, signing a regional partnership from September 2021.

With this regional partnership, the two Italian brands have put forth their two ambitions of growth and development, assuring high performances thanks to a common attitude: pursuing demanding challenges, seeking great results and success with determination, perseverance, teamwork, and leveraging their own champions.

Through the partnership’s advertisement claim, “Challenges Deserve Champions”, this joint deal perfectly summarises the mindset which both companies share. “Challenge” is a value deeply rooted within the culture of both Juventus and Ariston. Ariston is in constant search of success with determination, aspiring to ensure Comfort is Always On, thanks to its products, solutions, pre-and post-sales support. Likewise for Juventus, who always fight to achieve unbelievable performances.

“Champion” meanwhile, refers to the people…. To face new and demanding challenges, both Ariston and Juventus need to have great teams, with the right skills, passion, enthusiasm, and attitude in order to strive for top levels of performance.

Paolo Merloni, Chairman of Ariston Thermo, commented: “I am thrilled to announce the second step of this partnership today, rooted in Italian excellence but with global vision and reach, to win the great challenges of the Indonesian market. Teaming up with Juventus in Indonesia reaffirms our commitment to the market, that we began 35 years ago in 1984: the brand is now leader in the water heater category in Indonesia, featuring a broad range of products in this market, including Electric, Gas, Heat pumps and Solar.”
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